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Tata Curvv - Launch and more
Shayma Shamim
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Published on 11th Apr 22

Tata Curvv - Launch and more

Indian automotive giant Tata Motors announced recently the launch of a unique electric SUV, Tata Curvv Electric SUV in India. Along with this, the long-range electric launch Nexon and Altroz are also lined up to launch in the Electric segment of Tata. The Curvv Electric will initially be launched in the EV segment, later it will be launched in petrol and diesel models. This fully electric coupe SUV falls into the same category as the Hyundai Creta and Seltos. The SUV will be introduced first as an all-electric vehicle and then as an internal combustion engine version. Tata EV Curvv's advertising slogan is "Different by Design" which will represent the advancement of new architects and interior design.

Launch Date of Curvv

The Tata Curvv EV will take the top spot among the company's top EVs. It will be the first Tata medium-sized electric SUV. It is expected to be launched in India in 2024. Tata hasn't announced the powertrain yet, but it does offer a range of up to 500 kilometers on a complete charge. It is based on the Electric Vehicle Architecture, the automaker's second-generation car. The electric version is expected to cost around Rs 20 lakh to compete with the MGZ SEV and Hyundai Kona Electric. The ICE version competes with popular traditional models such as Hyundai Creta, Kia Seltos, MG Astor, and so on.


Specifications and Designs

The Tata Curvv with coupe roof design is an evolution of the Tata Sierra EV concept announced at the Auto Expo 2020. According to Tata, the Curvv is somewhere placed between the midsize SUV segment and the premium SUV segment. We can also notice Tata's new design philosophy of "less is more" in the mid-size SUV Tata Curvv and, as the name suggests, the details in style seem to support Tata's design philosophy. This is the first electric car that doesn't have any traditional grille included in its design. But what you get is a flexible DRL LED that is placed under the hood and extends across the entire width of the hood. In addition to DRL, the new triangular LED headlight plug-in appears to be more advanced than the conventional SUV cars. The bumper has a thick design and a sliding plate on the front, which makes the upfront sturdy. You can also notice the grooves on the bumper. Machine-cut alloy wheels are also placed in this new SUV, but the most important thing is the car's exterior design. The Tata and EV logos are printed on the back of the car. A curved rear window and a narrow roof spoiler give the SUV coupe a future appearance.


Tata's 'less is more 'design philosophy is even more evident in the interior, where the infotainment screen and digital driver display are key elements. In addition, there is a full-width LED strip and the capillary material at the bottom gives a personal touch. It also has a wide glass roof, which widens the interior, allowing more light to enter. Another unique feature is that Tata's digital logo is embedded in a next-generation two-wheel steering wheel. Curvv has been designed with a unique concept from Tata Motors, also uses the company's second-generation EV architecture, which would adapt to different body styles and powertrain options. The car also allows V2L (car charger) and V2V (car-to-car) charging. The new car is expected to cover up to 500 kilometers in a single full charge. In addition, the new Curvv will be able to support the full-wheel drive design.

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