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Jaguar in limelight, striving clean-energy vehicles
Samiksha Patil
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Published on 21st May 21

Jaguar in limelight, striving clean-energy vehicles

What is Jaguar Land Rover's new strategy?

Jaguar Land Rover, commonly referred to as the Jaguar automobile owned by Tata Motors, has recently been in news amid a new strategy known as ‘Reimagine’ specially constructed to renovate Jaguar Land Rover. The current CEO ‘Thierry Bollore’ has set a target to become net-zero on carbon emissions by 2039, which will include a large shift towards electric and other green technologies. Also stated that Jaguar will become all electronic luxury brand from 2025 onwards, and will be offering an all-electric edition of previous  Jaguar and Land Rover models in the upcoming span of 10 years. Also added that Land Rover will launch six EV variety within the next five years, with the first all-electric Land Rover due in 2024. In addition to this Thierry Bollore added about the build-up saying the future models will be based on 3-dimensional architecture where in 2 will be assigned for Land Rover and 1 solely for Jaguar dealing with the new battery EV platform. Also provided the engine details with Modular Longitudinal Architecture which will assist combustion engine and the EV models,  “electric-based” Electric Modular Architecture (EMA), which has the potential to support advanced electrified combustion engines. Jaguar Land Rover also promises to discontinue its diesel powertrains and has started investing in hydrogen fuel cell technology by 2026.

Assumption based on the strategy

Tata also states that they expect huge sales with an assumption of 100 per cent of Jaguar sales and around 60 per cent of Land Rovers sales. The company will not be making any changes with the assembly facilities in the UK market and around the world.

Jaguar Land Rover for India

As Jaguar Land Rover has a parental organization from India, Tata Motors has introduced Jaguar’s 1st fully electric SUV I-Pace in the Indian domestic market with the await of launching its first all-electric Land Rover SUV in 2024. Jaguar Land Rover further plans to launch 10 more models in the domestic market in the FY2022,  the models will involve exclusive new generation cars and SUV along with the global decision of updating versions of existing models.

The president and managing director of Jaguar Land Rover India mention that the upcoming models will consist of new generation products, facelifts, new body styles, plug-in-hybrids, and new powertrains.

Jaguar Land Rover India also expect to have a massive performance in the countries luxury car market “As the Indian economy continues to flourish, the number of Indian HNI’s will also grow and that will fuel demand for luxury cars organically,” the director added.

More about the model

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The Jaguar I-Pace SUV in India has priced from Rs 1.06 crore and goes up to Rs 1.12 crore for the top-spec HSE trim (ex-showroom, India), it has a 90kWh lithium-ion battery, dual electric motors producing 400hp, currently, I-Pace comes in S, SE and HSE trim is further equipped with adaptive ‘Matrix’ LED headlights, a hands-free boot release, adaptive cruise control,  ‘Windsor’ leather sport seats, a 16-speaker, 825W Meridian sound system, and customers can opt for including adaptive air suspension, four-zone climate control, an ionising air purifier with PM2.5 filtration, and a digital rear-view mirror, and more, to their I-Pace. Apart from this, the facelifted XF sedan and F-Pace SUV are expected to launch by the mid of the upcoming year. Whereas Land Rover has begun accepting bookings for the Defender PHEV in India, the plug-in hybrid version of its Defender SUV launched last year. Land Rover will also launch the facelifted Discovery soon.


To rebuild and become an all-electric vehicle brand, Jaguar Land Rover is also reorganizing all of its manufacturing units. And attempting to approach becoming a responsible firm not only in terms of customer satisfaction but also in terms of society and the planet.

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