EV Awareness in India
The electric vehicle industry is the fast-growing industry of the 21st century bringing many rapid changes to the current ecosystem of the automobile industry. The rising tide of electric vehicles makes it necessary for individuals to be mindful of the electric vehicle. So they do not just comprehend the necessities of utilizing electric vehicles yet, in addition, the economy of scale.
This article centers around the significance of causing individuals and different players in the market to comprehend the idea of driving electric vehicles. As of late, Ather Energy CEO has committed to the market and takes a clear stand for developing a charging foundation and what will occur if industry players do not make it up to the general drivers.
About Ather Energy
Ather Energy is an Indian electric mobility firm that was founded in 2013 by two IIT graduates- Tarun Mehta and Swapnil Jain. The company plans to make and sell superior-quality electric bikes. Ather is additionally setting up Ather Grid, an organization of quick charging which focuses and looks to reclassify the shopper experience in the auto business.
What is Happening?
As of late, Ather Energy CEO committed to the market taking a clear stand for developing a charging foundation and what will occur if industry players don't make it up to the general drivers.
This analysis of Ather’s CEO was backed by the HeroMotor Corp. The company inaugurates its first charging electric scooter connectors for other businesses starting from 10th August, demarcating a swift rise in demand in tier-II cities.
Tarun Mehta even mentioned to moneycontrol that the solitary hindrance to the progress of electric vehicles (EVs) is charging framework bottlenecks that might manifest in the following years.
“The EV industry is growing massively. In the last few months, the industry has seen 30-40 percent growth every month. In the next 2-3 years, volumes may grow 20-30 times over the cumulative volumes of the last 15 years. There is more demand than anyone can supply,” Mehta said.
Reasons for Higher Demand
1. The high graph of fuel prices in the country.
2. The FAME II policy of the Indian government not only assure faster adoption but also promises subsidiary on the purchase of Electric vehicles.
This step not only ensures faster adoption but also makes India technologically advance in the field of Science and sustainable development.
Impediments in the market
Mehta added, people living in houses can easily install chargers at their doorsteps or within premises but people living in apartments find it difficult to install chargers as it is owned by a lot of people and hence the danger of damage will always persist.
“This is holding back the market from growing. Right now, we can’t see it because the market is growing. In the next few years, this will become a bottleneck,” Mehta added.
Therefore what people need is a secure charging station with easy installation.
Ather Energy chose to open up its exclusive quick charging connectors for other OEMs with a means to drive faster adoption of EVs. It is now in talks with a couple of OEMs to take on its connectors.
“We are offering free integration support for any OEM that wants to use it. We will provide the software support and communication protocol free of cost. This will help more EVs enter the roads," Mehta explained.
EVs are not just about drivers, they are the future of the Automobile Industry.
Who are we?
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